It’s obvious to me that good Corporate Social Responsibility (CSR) is much more about what corporate organisations actually do rather than the badge they wear. Being accountable for my own actions is vital to my ability to sleep at night (it’s not really about how others perceive me as much as how I perceive myself!) but how do I know if the glossy veneer of any CSR policy I read is substantiated by action? I went to the Greening Events Summit recently and Tom Feegel of Live Earth (fab speaker if ever you get the chance to see him in action) said something along the lines of ‘I know now to think more about what I want to say to others rather than worry about what they might say to me’. I guess the question in my mind is whether any CSR policy can ever represent this kind of commitment…
One of my clients Suzy Miller of Certain Shops takes the view that a good policy is progressive, transparent and verifiable. Her new event The Starting Over Show (more about this fab idea later) is going to be an innovative and exciting breakthrough in interactional CSR - really looking forward to this one.
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